Primary to the success of the new Guggenheim Helsinki initiative is a seamless connection between the institution, the urbanity of Helsinki, and its inhabitants. The design concept must not be derived by looking “inward” as an architectural object, but “outward,” absorbing inspiration and integrating itself into the daily routine and fabric of city. The proposed museum must act beyond the architectural icon, exemplifying and supplementing the city’s rich history and expansive design culture.
Not only do we aspire to expand and enrich the program of the traditional museum, but also enhance the city of Helsinki by opening the museum to a greater public forum. The architecture will perform as tourist destination, promote local interaction, and serve as a productive force for the future development of the city. The fundamental shift from the conventional notion of the museum, to an open urban inclusionary public space, looks to the future of Helsinki and the Guggenheim brand.